how to make the best content outlines

I’ll let you in on a little secret. I just finished writing an outline for this article that your reading. Let’s talk about how you can make the best outlines for your content. I’m very particular about my outlines, mostly because I run a content marketing business and have a team of writers that need to produce a very specific, high

finding the best content marketing agency for life insurance companies

You are a life insurance agent, broker, or owner of a life insurance company and are looking to grow your organic search traffic and build your brand. You understand the importance of high-quality content that is relevant to your audience, and you know it is time to start producing some of your own. You know you don’t have the time

12 online marketing strategies for universities

Higher education is constantly improving in order to accommodate for their students. In order to remain relevant and successful, this also involves improving their online marketing strategies. Some of the common problems that universities and private colleges run into are: Expanding their student base Managing overhead costs Providing value Course customization Appealing to people with low income Developing an online

everything you need to know about growth marketing

As opposed to other marketing strategies that approach single pieces of the content marketing funnel, a growth marketing strategy involves the entire marketing funnel. This inherently creates a lot of problems for marketing teams, but those that are able to execute well on these strategies are able to maintain impressive rates of growth, along with high customer engagement and retention.

how often should i blog

In the last 3 years, content marketing budgets in the United States has tripled. Blog quality has also improved over this time period, with 90% of the top B2B content marketers reporting that they put audience information needs before sales (CMI). We also know that blogs that post 16 times monthly receive 3.5x the traffic of those that blog 0-4

organic search vs paid search complete guide

As content marketing becomes more and more important in 2019, we continually run into the argument of organic search vs. paid search. Some of the first questions you may have are: Which type of traffic is better? Which one is more cost effective?   Should you be using both for your business? What results can you expect? In this article,

25 blogging tips for beginners in 2019

So you’re looking for tips on how to write a blog. Whether you are a business owner, writer, copywriter, manager, entrepreneur, or are pursuing any other modern digital marketing career, there are a few things you need to know in order to make the best blog content. At PoofNewSales, we know a thing or two about producing high quality blog

local seo guide

If you’re serious about gaining visitors and traffic to your website, it’s time for local businesses to start thinking local. I’m talking about local SEO. One of the biggest mistakes I see business owners making, is thinking that ranking for search terms nationally or internationally, requires the same tactics as local SEO. There’s some key changes to be made in

how to get more startup clients and leads

I’m going to go real extreme on this one. I love startups. I think being a person that sees a problem in the world, and then having enough creativity and ingenuity to create a solution is awesome. I think the creativity and the determination it takes to make dream a reality takes a certain type of person. But how do