So you’re looking for tips on how to write a blog. Whether you are a business owner, writer, copywriter, manager, entrepreneur, or are pursuing any other modern digital marketing career, there are a few things you need to know in order to make the best blog content.
At PoofNewSales, we know a thing or two about producing high quality blog content. On top of publishing daily content for 4 of our own sites, we also work with dozens of clients in order to help them rank better with their blog content, and generate more clients while building a brand.
We have built well over 1,000 high quality blogs, and have hired a team full of writers, SEO experts, and more in order to constantly stay on top of our game. Throughout our time as a content marketing agency, we have learned a lot, and want to share what we have learned with our audience to help save you time and build your online business.
In this guide, you will learn our 25 Content Writing Tips for beginners, you will learn:
Once you have read this blog post, you will have a complete understanding of how to write content for your website that converts.
Let’s take a look at 27 of the most important tips for a good blog that all beginner bloggers should know.
1. Have Well Defined Goals for Your Content
Look, while most blogs start out of a strong passion for what you do, you need to understand that without goals for your content, you will be wasting a lot of time and energy producing blogs that people in your audience do not interact with.
A few things you should consider before your writing a new blog are:
Without making goals for your writing, you cannot truly make a content marketing strategy for your blog. Take some time to understand the answers to these questions. Once you contemplate it a bit more, some of the tips later in this article will help you write content based on what you know and perform content research.
2. Understand SEO
Everyone wants to be successful at content marketing, but so few want to take the time to really understand SEO and how to make their blogs more SEO friendly. Point blank: you will never be able to make the best blog content without a strong understanding of search engine optimization.
This includes an understanding of subject matters like:
Improving your blog SEO is one of the most important blog writing guidelines that you NEED to follow if you want to make a successful blog for your company.
3. Make the Most of Your Titles and Descriptions
The reason I put this in its own section and not with SEO is because optimizing your title tags and meta descriptions nowadays is more about understanding user intent than it is about having the right keywords.
The sooner you understand this, the faster you will become a better blog content writer. This is one of the most important tips that we can give to beginners. Think about it, the title is the first impact that people get of your content.
If it is not relevant to their search, or not eye catching, even if you do rank on the first page, it may never do well. On top of that, titles have been shown in the last few years to be one of the most important Google Ranking Factors.
4. Think of Your Title First
This sounds like such a simple idea, but you would be surprised just how helpful it is when it comes to blogging. It is actually one of our number one rules for online blogging that we try to always follow.
First of all, knowing your title helps you know where to start with your content research. You will know which blogs you are competing with, what keywords to rank for, and where to start with answering your audience’s questions.
Also, finding your title will help you plan your content in advance, and allow you to avoid duplicate content, and keep each one of your blogs on point and relevant for your audience, which sends good signals to Google.
5. Research Your Audience
Before we get to researching your content however, you need to have an understanding of your audience. You can develop this understanding through many techniques, and over time you will always learn more about your target customers.
Another great thing you can do to research your audience is to find out what they are looking for on Google. We wrote all about this here.
Also, you will want to find out how people are reacting to your blog content, by checking out your analytics, but we will touch more on this later in our beginners content writing tips guide.
6. Research Your Content
So you know what you want to blog about, now it’s just time to getting it down, and throwing it up on your website right? Wrong.
The biggest mistake we see beginners make when it comes to blogging is that they do not put in the time it takes to truly research and understand the content in their industry, and what people are actually looking for.
There is no shortcut around this. Content marketing is just like anything else, you have to train in order to do well at it. Research is your training. If you want the best results, you are going to need to put in the work to find out what works in your space, what does not, and some of the best ways to rank as a small blog.
7. Be Authentic
There is also no substitute for authenticity when it comes to creating high quality content for your website or blog. At the end of the day, in a world with so much information being published every second, it is the only thing that separates your blog from every other blog out there. Especially when you are starting out. No amount of website content tips can help you be authentic.
Do not be ashamed to be who you are and own it. On top of this, do not try to appeal to everyone at once. Too many bloggers starting out make this mistake. You want to niche down your content marketing strategy in order to be able to compete with far less businesses, and also be able to deliver a much more high quality product.
Lastly, finding the best content for your audience will feel a lot easier if you are not worried about hiding your true thoughts and ideas in order to appeal to a larger audience. This leads to our next point, niche down.
8. Niche Down Your Content
When you are creating your first content marketing strategy, you want to make sure that your content is not spread too thin.
Believe it or not, there actually is such a thing as making content that is too broad or vague.
For instance: If I search for the term, “best running shoes”, you will see that it gets well over 100,000 monthly searches.
As you can imagine, this means that companies are willing to pay a lot for these keywords in order to rank for them, whether that means paying for content, or paying for the top 3 spots in SERPs.
As a result, small companies will not be able to rank anywhere near the front page of Google for terms like this, and are encouraged to take more of a niched down approach for their content strategy in order to scoop up traffic from searches with just a few hundred volume, but are much easier to rank for. Over time, this is how you send good signs to Google and begin to climb up the rankings with your other content and pages.
9. Take a Long Tail Approach
This brings us right to our next point, which is to take a long tail keyword approach to your blog content. Essentially, this goes in line with niching down your content, but focuses more on the keywords in the blogs themselves.
This is one of the best tips we can give beginner bloggers. It can make the difference between a blog that actually ranks, and one that sits around and doesn’t have any ROI for your efforts.
For a quick example, a short tail keyword is something like “best running shoes”, whereas a long tail keyword would be something like “best running shoes for people with wide feet”. Note that long tail keywords simply mean that they get less of the total search traffic for a term.
The effect that taking a long tail keyword strategy in your blog content can make is absolutely insane. It has helped us take dozens of sites from zero organic search traffic to thousands of monthly visitors in just months. This is truly one of the best blog writing tips for beginners that we can give.
10. Don’t Sell Them Hard
Another pro tip for beginner bloggers is that you should not try to sell people your products directly. Unless you have brought very qualified leads to a specific landing page for their needs.
But chances are, for this part of your blogging career, you do not have a content marketing funnel build out yet, which is just fine. The point is though, that you want to inform people by bringing them high amounts of value and ask for nothing in return.
This is how you build a brand. This is one of the hardest things for people who are new to content marketing to grasp – that the more free things you give to people who need them, the more money you will make from them in the long run.
For example, if you sell SaaS services and want to get people to your blog, do you think they will buy the first time they visit? No. Statistics argue that you actually will need to get them there 8 times before they consider buying. So if one of these clients is potentially worth thousands to your company per month, what makes more sense, scaring them away or building their trust?
Sometimes it is not so much about looking for how to write online content that is effective, but content that does not scare people away before you give it a chance to.
11. Bring Value
You can find thousands of blogs on the internet that promise to bring value and really just wind up being reiterations of something you have already read. After a while, it gets old, and unless a blog really gives you some vital information, you are likely to turn away from it and not associate it with any level of authority or leadership.
This is one of the main reasons why it is essential for your business to not just produce blog content, but make sure that it is of the highest quality. Back 10 years ago, you could get away with ranking number one on Google for having a few 600 word blog posts that target certain keywords.
It no longer works like this. In order to be competitive in 2019 and make the best blog content for your website, you need to be making content that blows the rest of your competition out of the water.
By far, this may be the most important tip that we can give beginners in the content marketing world. Of all the website writing tips, it is also the one that can be hardest to learn, because it takes patience, research skills, writing skills, and determination.
12. Be Consistent
With very few exceptions, no one has ever become great at anything without repetition. The same can be said for content marketing. When it comes to writing the best blog posts, you need to maintain consistency in order to constantly grow, understand what your audience is looking for, and build your brand.
Consistency is also important because it sends extremely good signs to Google. In fact, blogs that produce content on a daily basis average 16 times more traffic than those which do not.
One of the best ways to maintain consistency with your blog is to outline all of your content in advance and create a content calendar for your blog. Online content writing will never be successful for you if you lack consistency.
13. Measure Your Analytics
You need to understand what your audience thinks about your content once you have published it. Even when you think you have made the ultimate guide to something, you may put it out just to find that people seem to just not be clicking on it. Or perhaps they are, but they are leaving very quickly afterwards.
Having this information on hand and being able to interpret it is what makes an expert blog effective and separates it from the others. You cannot hope to make effective website content without data, and without the need to make edits over time.
While words like analytics and measuring ROI may sound complicated, Google actually makes it very easy to hook up Analytics and get started learning more from the insights their tools give you on your audience.
14. Use Content Marketing KPIs to Measure ROI
Once you have your Analytics set up, the data doesn’t really have much meaning until you know what to look for and what to optimize in order to get a better return from your blog content.
Some of the main content marketing KPIs that you should monitor are:
There are plenty of other things that you should be monitoring and tweaking in order to make sure your blog content is performing well in search. To learn more about how to measure the ROI of your content marketing strategy, check out this blog.
15. Upgrade Your Content
Once you have a comprehensive understanding of what the best content marketing KPIs to look for in order to improve your blogging skills, you need to know how to use them in order to upgrade your articles.
This can be anything from changing the title, to adding pictures and updated facts, all the way to adding new keywords, sections, and answering more questions.
There are dozens of ways you can upgrade your content in order to improve your organic search traffic and click through rates of your blog content. This step by step guide will help you to take your old blog content and well performing web pages to the next level by making a few easy tweaks.
Upgrading your content is one of those unspoken website content writing guidelines that the best content marketers practice religiously, and people who can’t understand why they are struggling never figure out.
16. Repurpose Your Content
Similar to upgrading your blog content, repurposing is the art of taking old pieces of content and turning them into alternate formats to rebrand them and distribute them to a larger part of your audience.
Sometimes writing for websites gets a bit boring, and so does reading it. Repurposing helps you to reach new audiences and push your ideas to new platforms as well.
Simple examples of repurposing involve talking blogs and transforming them into:
While on the surface this may seem strange to do, it has actually been proven to be extremely effective. This is one of the best tips we can give bloggers who are just starting out, because it will help you understand that everything you are making now may surface again. This will cause you to think about your content production in a timeline, making you far more effective at producing the best content.
17. Internally Link to Relevant Content
One of the more important ranking factors on Google is backlinks and internal linking structure. This means that it is essential that you optimize your blog by helping users and search engines understand relevant articles and how they can help people.
Much like we do in this blog, you want to be linking other guides and blogs to your posts in order to help Google map out your site. It will also make it more likely for your other pages to rank, along with giving users more insight into your thought leadership, and additional resources for them to use.
Internal linking is fairly simple, quick to do, and very important for the success of your blog. For this reason, it is one of the best tips that we can give beginner content writers. Be sure to follow this important blogging tip in order to get the most out of your blog.
18. Use Calls to Action in Your Content
Let’s be honest, we live in a world where people have an attention span akin to that of a goldfish. The 8 second rule is no secret anymore- the fact that you have 8 seconds to impress someone when they reach your website.
That’s it. Because of this, getting people to read through your content is hard enough. So when they actually do, you want to be sure that you make the most of it. This means that in order to push your readers to make a purchasing decision, you need to first offer them a way to do so.
Calls to action are extremely important for blog content. Without them, you might as well just flip a coin and hope that your customer knows where to go next. The whole point of a content marketing strategy is to guide your buyers through the sales funnel to an eventual sale.
It’s not just about how to write content for your website, but also how to present it!
You need to remember that your blog is just the top of this funnel. Once you have gained someone’s trust and attention, you need to make the most of it. Calls to Action are one of the best ways to do this.
19. Format Your Blog Properly
One of the best web content writing tips we can give isn’t even a writing tip at all: FORMAT YOUR BLOG TO LOOK NICE.
Have you ever just gone on a website that looked like it was straight out of the 1990’s and immediately left without even snooping around? Me too.
You could have the key to immortality on your website, but if it is ugly and hard to navigate, no one will ever find it, or buy it from you.
So, you need to understand how to format your blogs in order to make them more readable and engaging for users.
When creating our blog, this is something we practically obsessed over. Because it is that important! Design is quickly becoming one of the most important parts of a website. Yours doesn’t need to be perfect and cost thousands of dollars, but it does need to be user friendly and visually appealing.
One of the best ways to draw inspiration for how to format your blog is by looking at your competitors or at any successful bloggers out there. Two of our favorite formats come from some of our mentors, Neil Patel and Brian Dean.
20. Focus Intently on Your Introductions
Much like first introductions in real life, first introductions online matter. In fact, most people leave a blog or web page that does not satisfy their needs and grab their attention within the first 5 seconds of arriving. This sends bad signals to Google and also does not help that user associate with your brand or get the most from your content.
So, you want to focus heavily on perfecting the delivery of your first 2 to 3 paragraphs in your introduction. This is the single most important part to any blog. Without a good introduction, you will lose a vast majority of your visitors before you ever get the chance to impress them.
There is no one best style of writing for online content, but all the best styles do have one thing in common: effective introductions.
Some tips for beginner bloggers on how to make the best introductions:
There are plenty of other tips for optimizing your introductions, but these are a few that should help you easily become a better blogger.
21. Make Long Form Content
Remember when we mentioned those little 600 word articles that people used to write for their blogs a decade ago? Believe it or not, there are plenty of marketers and business owners who still believe this is effective at driving organic search traffic.
But this is simply not true. In fact, the average #1 spot Google result has about 1,800 words in it. This means that if you want to expect to rank well on search engines with your blog content, you need to be creating long form content.
One of the best tips for writing a good blog that we can give beginners is that you spend a lot of time on your content and produce long, comprehensive content. Even if it ends up being 25 tips long!
22. Write Content for Each Stage of the Buyer’s Journey
Your buyer’s are not static, they are not mannequins. They are real people, with real problems, needs, wants, and obstacles to buying your product or service. You need to treat them as such.
One extremely effective blog content tip we can give beginners is to make sure that when you are producing your blog , you want to keep the buyer’s journey in mind. Ask questions like:
By continuing in this mind set, you will quickly begin to see that each buyer persona requires their own custom piece of content in order to properly guide them each through the sales funnel.
The most successful content marketing campaigns in the world are able to focus in on this and use a complex funnel with high quality content in order to convert high percentages of their leads. This is how to write great web content.
23. Have Someone Else Edit/Audit Your Work
Look, even if you write amazing content every time, we are all human, and all make mistakes when it comes to writing. Whether in the shape of grammar, spelling, or syntax, we all need a second set of eyes to check over our writing at times.
You want to make sure that you have someone else on your team check out the blog content you have written and edit it before you decide to publish it for the world to see.
When we first started out our agency, we thought we were good enough to get by without an editor and quickly heard complaints form some of our clients about mistakes and errors in our work. We quickly hired an editor and never looked back, since then we have not had a single complaint from clients about grammar and spelling.
Finding a good editor for your blog content is one of our best tips for people starting out in content marketing. It is well worth the investment, and is quick and cheap. This is one of the best tips for how to write good content for your blog: edit it.
24. Utilize Content Marketing Tools to Your Advantage
Even the pros use content marketing tools in order to make their blog content the best it can be. So, it is fair to say that you could benefit from using the same tools.
At PoofNewSales, we created a free set of content marketing tools for people who are just starting out with blogging. These tools will help you to:
Check out these tools today, completely free!
25. Subscribe to Content Marketing School
We can all use a mentor at times, especially when starting out in something as competitive and complex as producing blog content.
At PoofNewSales, we know what it is like to start from the very bottom, wondering to yourself, “how can I ever get my blog content and website to be as effective as these guys”. There were a lot of separate resources we had to find over time and techniques that took us years to develop.
While the space had quite a few influencers who were teaching things on YouTube, we did not find a whole lot of brands that were truly leading educators in the space. That is why we decided to make Content Marketing School to help all aspiring content marketers, including:
And anyone who wants to become a better content marketer every single day!
We drop daily video and blog content in order to educate you guys one lesson at a time. We also have a comprehensive content marketing masterclass which will take you from a beginner with no knowledge of blogging to masters of your craft in 56 lessons.
Check out our free Content Marketing School lessons here today, and turn from beginner to winner with PoofNewSales.