online marketing tips for colleges

You might know me from classics such as “The About Us Page on this Website” or cinematic masterpieces such as “The Poofnewsales YouTube channel where I talk about content marketing”. But for those of you who don’t know me yet, I am Cody Marchant, the co-founder of Poofnewsales.com. My mission today is to create a Content Marketing “Roadmap” for you

why 500 word articles aren't cutting it for SEO or content marketing in 2019

As a business owner, one of my primary responsibilities is to be deeply involved in the sales process here at PoofNewSales.  Finding new prospects to contact and work with is an integral part of my daily job – and I look at literally 1,000’s of job posts for content marketing related jobs every single week. While some larger enterprise companies

finding the best content marketing agency for life insurance companies

You are a life insurance agent, broker, or owner of a life insurance company and are looking to grow your organic search traffic and build your brand. You understand the importance of high-quality content that is relevant to your audience, and you know it is time to start producing some of your own. You know you don’t have the time

how much does content marketing cost in 2019

As an owner of a content marketing agency, every day, I encounter and speak with a lot of business owners who claim they are serious about building a top-notch content marketing strategy and executing on it. And for the most part, they are serious about it. There’s just one problem – their budget is hard to take seriously. It is

how to rank higher on google 2019

Okay, so it is time to answer one of the most difficult and widely asked questions on the internet, “how can I rank first on Google?” I would be lying if I told you that any single person (including Google employees) knows the true answer to this question.   BUT, that doesn’t mean we cannot use the clues that are

top startup content marketing agency

As a startup company, having just secured a round of funding, it is time to take your small idea and scale it be understood and consumed by the public. A decent portion of public or private funding is typically spent on marketing efforts in order to boost revenue streams and begin building brand trust and awareness. Paid advertising campaigns are

What it's Like to Work with Poofnewsales

I bet you’ve poured your heart and soul into building your business. You’ve spent 100s and 1,000s of hours debating the ways you can be most helpful to the customers you serve. You’ve spent thousands of dollars and love your business like a child. Don’t you want everyone to know how special your child (business) is? You want everyone that

12 online marketing strategies for universities

Higher education is constantly improving in order to accommodate for their students. In order to remain relevant and successful, this also involves improving their online marketing strategies. Some of the common problems that universities and private colleges run into are: Expanding their student base Managing overhead costs Providing value Course customization Appealing to people with low income Developing an online

everything you need to know about growth marketing

As opposed to other marketing strategies that approach single pieces of the content marketing funnel, a growth marketing strategy involves the entire marketing funnel. This inherently creates a lot of problems for marketing teams, but those that are able to execute well on these strategies are able to maintain impressive rates of growth, along with high customer engagement and retention.