12 online marketing strategies for universities

Higher education is constantly improving in order to accommodate for their students. In order to remain relevant and successful, this also involves improving their online marketing strategies. Some of the common problems that universities and private colleges run into are: Expanding their student base Managing overhead costs Providing value Course customization Appealing to people with low income Developing an online

everything you need to know about growth marketing

As opposed to other marketing strategies that approach single pieces of the content marketing funnel, a growth marketing strategy involves the entire marketing funnel. This inherently creates a lot of problems for marketing teams, but those that are able to execute well on these strategies are able to maintain impressive rates of growth, along with high customer engagement and retention.

how to generate more construction clients

So how do you get clients as a commercial builder online? It’s not actually that complex, but there are a few things that you need to do really well. I want to dive right into it, but what this guide is going to do is explain to you how you can get clients using past testimonials, a great brand, amazing

how often should i blog

In the last 3 years, content marketing budgets in the United States has tripled. Blog quality has also improved over this time period, with 90% of the top B2B content marketers reporting that they put audience information needs before sales (CMI). We also know that blogs that post 16 times monthly receive 3.5x the traffic of those that blog 0-4

small business content marketing guide

Business owners have unique insight into their own companies and processes that others in the industry may not have. On top of this, you have the experience and the knowledge about your craft that can help hundreds of people in your audience to find answers to their questions and benefit from your content. Let’s be honest, finding time to spend

determine what your audience is looking for

We say it all the time: Your content needs to answer questions your audience has. But what questions is your audience asking? How can you find what questions your audience is asking? How can you used this information to make high quality blog content for your audience? In this blog, we will cover how to find out what questions your

how to make the best blog content in your industry

Content marketing is no longer the secret it once was. Even small businesses are starting to embrace the power of creating high quality web content to build their brand. As more competition enters the space, common topics within industries will often be discussed by many different blogs. This brings up a few important questions: So how do you make your

ultimate content marketing guide for beginners

Getting started with content marketing can seem like a formidable task. Chances are, you are aware of the benefits of content marketing for your business: Generate More Leads Increase Lead Conversions Build Brand Awareness Develop Brand Loyalty Nurture Your Leads Through the Sales Funnel Lower Acquisition Costs There are many more benefits to using content marketing for your business. But

how to make better content than the competition

The answer to this question is more complex than a simple yes or no. On one hand, you do not want to be writing the same EXACT content as your competitors for a few reasons: You want to develop unique web content that establishes you as a thought leader in your industry You do not want to be penalized by