why content marketing is important in 2019

In 2018, for the first time ever, digital marketing expenditure by top companies exceeded traditional advertising. This marks a massive shift in the way companies are now reaching their audiences online in the way people are consuming content. Content marketing is based on producing high-quality content for your audience in order to generate organic search traffic and build your brand.

how to create top of the funnel content

As a marketer or business owner you often hear about the sales funnel. You know that a buyer can be in any one of the stages of the funnel including the awareness stage, interest, decision or action stage. Some like to take it a step further and turn those buyers after the action phase and go to the “customer advocacy”

best ways to save time producing blog content

Obviously we all want to produce high quality content for our blogs and websites. By now, you are aware of the advantages of content marketing, and what it can do for your business. But, you have undoubtedly discovered the one largest secret to creating high quality content – it is time consuming, and there are very few ways around it.

guide to generating more life insurance clients

Life insurance is an insanely competitive industry, especially when it comes to selling it online. On a daily basis, you are likely running into some of these common problems that life insurance companies face: High PPC cost Low conversion rates Very difficult to rank #1 Differentiation from your competitors Generating positive marketing ROI consistently These problems are especially troublesome to

what keywords should i use in my blog content

So you are looking to learn a bit more about what keywords to rank for with your blog content and how to find them, huh? Well, you have come to the right place. And you also have the right state of mind. Just by arriving at this article, I can tell you that you have what it takes to be

Marketing your chiropractic services isn’t all it’s cracked up to be. Wait did I really just say that? You have to align your goals with your marketing campaign. Okay I really need to stop I’m sorry about that. I’m Cody and I’m here to help you get more new patients online. It’s not all about referrals and word-of-mouth the way

content marketing tools

So you are considering using a content marketing tool or set of tools in order to help improve your production, planning, and execution. But, you are not sure whether it is worth it. Or, perhaps you just don’t know where to start comparing options. There are a ton of options for content marketing tools out there, each ranging in the

best reasons to get a marketing agency

When it comes to content marketing, or any type of online marketing, choosing an agency to work with is most likely in the best interest of your company.  Obviously for some people who run small businesses, on a low budget, this may not be ideal. For people in this position, there are plenty of ways to market your company online

how to upgrade your blog content

Content marketing is not easy. Producing high quality content for your audience takes a lot of time, energy, research, and money. As a result, you want to make sure that the efforts of your content marketing campaign are effective, by bringing positive results that help your business work towards your online marketing goals. With this being said, there is one