So you are considering using a content marketing tool or set of tools in order to help improve your production, planning, and execution.
But, you are not sure whether it is worth it. Or, perhaps you just don’t know where to start comparing options.
There are a ton of options for content marketing tools out there, each ranging in the way they deliver value to business owners and marketing managers.
This article is designed to help you understand the benefits of content marketing tools, and why you should be using them in 2019 and beyond.
We will also discuss what to look for, and where you can find some of the best tools for content marketing, both free and paid.
If you are looking for a complete list of the best content marketing tools in 2019, this article is probably better suited for you:
Why Use Content Marketing Tools?
At the end of the day, your job involves creating effective content.
With each marketing campaign, you have KPIs you must reach in order to measure the ROI of your efforts.
In order to do this, you need to be able to consistently improve on your strategies, and flawlessly deliver a product that aligns with your target audience and your company’s overall strategy.
We understand that this is no easy task. Content marketing tools are designed to take a bit of the weight off your shoulders by allowing you to:
1. Outperform Your Competition
Matter of fact, change that to CRUSH THE COMPETITION.
The best content marketing tools help you to convey the mission of your business to your audience in formats that best fit their needs and interests.
Because that is what we are out to help you do! At the end of the day, you aren’t in business to be mediocre. You are in business to be the best at what you do.
On top of this, they help you to get a competitive edge. Some tools help you to find competing articles, some help to outline your content, others help you to find what keywords you to rank for with your content.
Even more advanced content tools can help you to measure the results of your content. This information can then be used to upgrade your best pieces of content to make them even more effective.
It can also help you understand more about your competitors and their strategies. This exclusive knowledge can help you rank higher in the SERPs, improving your content marketing ROI and transforming your brand into industry leaders over time.
The best tools also help you to find content gaps in your industry, which create unique opportunities for you to outshine your competitors and connect with your audience.
If you are looking for some great free content marketing tools, be sure to try out our Poofnewsales tool suite.
2. Get Third Party Input
Everyone can use a second opinion on their work.
A good tool can help you get another look at your content and compare it to what else is out there in your industry.
This feedback can reveal weaknesses in your content strategy, which can help you dramatically improve the results from your content marketing efforts.
On top of this, you may gain insight into the mindset of your target audience. Perhaps people in your industry are trending more towards a new way of doing things. Or, perhaps there are frequently asked questions and problems that your audience is facing which you could be adding value by addressing with your content.
There are even some content resources out there that can help you find better keywords to rank for. This makes them a very good research tool.
If you are trying to find out where your content stands in comparison to your competitors, we offer free content analysis and planning. Give us a call, or contact us here to begin working with a content marketing professional.
3. Create More Relevant Content
As you already know, content is only as effective when it provides value to your audience. This comes in the form of solving a problem they have, or providing them with valuable information which can help them in the future.
A good content marketing tool helps you to identify what your audience is really looking for, in order to help you make content that is extremely relevant to their search terms.
Of course, the major benefit of this is generating more traffic and converting more leads, (which we will talk about below) but there are also a few benefits to creating more relevant content that may not be immediately obvious:
- Establish Your Brand as an Authority in Your Industry
- Build Brand Trust & Loyalty
- Generate More Return Users
- Generate More Organic Search Traffic
Each of these effects are a major part of why you should be using tools to assist you in your content creation. Each one can have a massive positive effect on your brand in the long run, and can compile to create massive results over time.
This is why we strongly recommend using tools in your content marketing strategy in order to always stay on top of your game, and make sure your content is consistently relevant for your audience and their needs.
4. Improve Lead Generation and Boost Conversions
The more relevant your content, the more people in your industry that will visit your site. This is just simple math.
Google is only going to send users to the best answer to their search. If you are able to use the free content marketing tools available to you in order to answer the most questions, and establish a brand along the way, you will boost your traffic in the long run.
A boost in traffic, if you are positioning your product or service correctly, should directly translate to an increase in leads.
This should theoretically lead to more total conversions. However, the benefit of content tools doesn’t stop there, they actually help to improve your conversion rates as well.
By placing the best content in front of your users, you are dramatically increasing its capabilities of converting them. On top of this, content marketing tools help you to understand your audience more in depth, allowing you to create effective landing pages, value added content, and calls to action.
High quality content primes your leads to be led gently through the marketing funnel. When your job is done right, when it is time for your leads to make a purchasing decision, they will know who to go with to get the job done right.
5. Save Time In the Content Creation Process
Time is precious. We all know this.
If you are a business owner, you never have any time to spare. If you are a content marketing specialist or manager, you have to constantly find time to fit 50 hours worth of work into a 40 hour week.
As content marketers, and business owners ourselves, we feel your pain. That is why we stress the importance of using these content marketing tools to anyone who is aiming to make the best web content.
Honestly, if it were not for a set of the best tools, we would have spend hundreds of hours more per month – that we simply don’t have – just to maintain all of the same systems we have in place.
Whether it comes in the form of:
- Creating content outlines
- Coming up with content ideas
- Deciding what topics to write about for your content
- Optimizing your title tags and meta descriptions
- Finding out what your audience is searching for on Google
- Or much, much more…
Content tools help marketing managers and business owners to save time in each one of these processes and more on a daily basis. If you have not tried using some yet, we strongly recommend that you consider trying it.
For those looking for what content marketing tools to use for your business, the next section will help you compare some of the best ones on the market.
For those looking for an even more in depth breakdown of the Best Content Marketing Tools in 2019, we made this post especially for you:
Where to Find the Best Tools for Content Marketing
So we have talked about all the lovely things that tools can do for you and your business, but where can you find them?
Well, if you are looking for a free set of content marketing tools that can help you get a competitive edge, remain relevant to your audience, outline your content, plan it in advance, and much more, then we have just the solution for you.
We recently created the PoofNewSales Content Marketing Tools Suite for marketers and business owners who are interested in improving their content and its efficiency.
If you are looking for a comprehensive content analysis to identify areas where you are succeeding, where you could improve, and some ideas that could take your content marketing to the next level, contact us for a free consultation.