Content Wins
Clients

Connect With Your Audience Like Never Before!

What is Content Marketing and Why is it Important to Your Business?

what is content marketing and why is it important

Content Marketing is the key to generating inbound sales, allowing your business can continually engage new audiences. Content Marketing helps businesses to:

content marketing helps to fine tune your targeting

Fine Tune Targeting

  • Discover what your target audience is searching for
  • Gear your content strategy towards their interests and demographics
  • Make sure your marketing budget is being used effectively
content marketing helps generate organic traffic

Generate Organic Traffic

  • Answer questions your audience is asking
  • Find content gaps in your competitors’ strategies and capitalize on them
  • Establish your brand as a thought leader in your industry
content marketing helps improve conversion rates

Improve Conversions

  • Bring more people to your site from organic searches
  • Help nurture this traffic through your sales funnel
  • Convert them to boost your customer base

Don't Just Take Our Word for it

The Stats Speak for Themselves

When you break down the numbers and see just how many marketers are on board with inbound marketing, the importance of content marketing for your business becomes very apparent.

content marketing is used by experts

30%

of marketers produce one or more piece of content per day.

consumers enjoy custom content

61%

of consumers are influenced by custom content.

content marketing is the future of marketing

78%

of CMOs think custom content is the future of marketing.

content marketing generates 3 times more leads than traditional

3X

more leads are generated by content marketing at 38% the cost.

Content is King.

A few more statistics that illustrate the power of content marketing.

creating content is very important to most marketers

53%

of marketers say creating blogs is their top inbound marketing priority.

content marketing increases web traffic

3.5X

more traffic is generated by companies posting 16+ blog posts monthly.

customers want content from thought leaders

96%

of B2B buyers desire content with more input from industry thought leaders.

content marketing boosts conversion rates

6X

higher conversion rates for B2B companies who have adopted content marketing.

Our Process

How we take clients from Earth to the Moon.

content analysis

Analysis Phase

Ever wonder how effective your content strategy is? Or what your most viewed web pages are?

Ever wonder what your audience is searching for, where they are finding it, and who is providing the best content that your audience?

We got you.

content marketing strategy

Strategizing Phase

Now that you know the answers to all of these important questions, it’s time to do something with this newfound knowledge.

We design a custome content strategy for your business, build around your audience and inbound marketing goals.

content marketing production

Implementation Phase

Once the analysis and planning are done, it’s time to deliver.

But we don’t stop there, it’s also time to continuously improve our content, and report back to you the results of our efforts.

Contact Us

Have Questions About Content Marketing?

Get in touch with us today for a free consultation:

  • Competitive Analysis
  • Content Analysis
  • Content Marketing Strategy Development
  • Sample Content Production

Shoot us a message. Our team usually gets back within 24 hours!