Digital marketing strategies encompass a wide range of tactics and subject matters in order to build your business online.
Focusing on all of these things at once can be a very difficult task, even for the most experienced marketing managers. That is why it is essential that you understand some key tactics for digital marketing in 2019.
In this article, we will discuss 15 Digital Marketing Tactics that span across each of these 7 categories. You can easily implement these tactics to improve your online presence, build a community, and generate higher ROI on your marketing efforts.
15 Digital Marketing Tactics For 2019
Before we get into some effective digital marketing strategies, let’s take a second to review where digital marketing is headed in 2019.
To do this, let’s take a look at some game changing statistics:
So what can we learn from all these statistics?
Well, to start we can see a massive switch and consumer preference towards video content.
Also note that content marketing is extremely effective both in terms of ROI and brand based goals.
Also, we have began to notice a massive switch towards interactive and custom content.
Lastly, voice search is emerging as a new way people look for information on the web. Learning how to optimize our semantic SEO in order to accompany this in the future will be essential.
Now that you understand a little bit more about where digital marketing is heading in 2019 and beyond, let’s jump right into some of the best digital marketing strategies for this year.
I. Search Engine Marketing
Search marketing is the process of building organic search traffic to your website. This is traffic that arrives based on what they are searching for. Because this type of website traffic is so high quality, and so consistent, we have search engine marketing at the top of our online marketing tactics list.
1. Increase Organic Traffic By 10x – Develop A Long Tail Keyword Strategy
While this is not a new digital marketing strategy, it is proving to be more effective than ever.
Long tail keywords are keywords that receive a small fraction of the total search traffic for a specific term.
For example, a short tail keyword would be something like, “content marketing”. This type of keyword has a large amount of traffic, making it more competitive, and less likely to convert.
A long tail keyword would be something like, “content marketing for law firms. This is likely to have much lower search volume, competition, and is more likely to attract qualified leads.
Developing a long tail keyword strategy for your online content is one way you can slowly but surely improve your search rankings, and generate more organic search traffic.
2. Make the Most of Other Channels
Building organic search traffic is very important, but relying just on content on your own website can make the process take a very long time.
Instead, you recommend that digital marketers use some effective third party promotion Platforms in order to reach a larger audience:
These are the three most essential tools we use in order to build our online audience.
Each one of them has millions of monthly visitors were looking for very specific information relative to their searches.
Most of their users return on a regular basis, and regularly read multiple articles on the same subject matter in one sitting.
It can start off slowly, but maintaining a consistent posting schedule on each one of these free platforms can drastically improve the referral and organic traffic for your site.
3. Answer Audience Questions
At the end of the day, before using Google to find answers to their questions. You want to create a search strategy that focuses on answering these questions in depth for your audience.
This has a few key effects:
Over time, as you begin to answer more and more highly relevant questions that your audience is asking Google, you will be able to climb up the rankings and quickly outperform your competition.
This is all part of the major shift we are seeing in the way Google ranks content, and people consume content. It is all based on value now. In order to be effective in your online marketing campaigns, you need to focus on your audience to build organic search traffic.
II. Content Marketing
Effective Digital Marketing is not just about getting new clients, and increasing your revenue (though that’s a huge part of it), but also about building a brand, a community, and putting their information needs before your sales goals.
In the long run, companies that can manage to do this will always be more profitable than companies that’s strictly focus on sales.
Content marketing focuses on creating high-quality, custom content for your audience, based on their individual needs. This helps to drive them through the sales funnel, and strengthen brand relationships.
4. Diversify Your Content – Build Your Audience Exposure & Generate More Leads
Despite video’s ascent to the most popular form of content in 2019, blogs are still very important.
On top of that, these other less common forms of content are still absolutely worth producing:
It is important to diversify your content for a few reasons. For starters, you cannot hope to reach your entire target audience on just one platform.
Secondly, it allows you to reach the same person on multiple platforms.
Third, it builds brand trust. When audience members see that you are capable of producing high-quality and value-driven content on multiple platforms, it demonstrates them that you have a high amount of skill and dedication to what you do.
5. Be Consistent – Or Light Your Money On Fire
Well, that escalated quickly. Is a lack of consistency when it comes to content marketing really the same as lighting your money on fire?
In fact, Neil Patel often says that consistency is the number one most important factor in a content marketing strategy.
Without it, you will never reap the full benefits of the content you have worked so hard to produce.
An example of just how important consistency is when it comes to your content is when we first started our site PoofNewSales.
On top of this, it took us another four months of posting content three times per week just to gain back the traffic we had lost. When it comes to your online digital marketing strategy, consistency is everything.
6. Understand Your Audience – And Increase Conversions 100%
In 2019, understanding your audience is the lifeblood for digital marketing. Otherwise you are just totally spitballing, hoping that one of your paid or organic pieces of content sticks.
So, what do you need to know about your audience to succeed in digital marketing, and how can you use this information to convert visitors into paying customers?
First, you should make an effort to at least know the following about your audience:
Having an in-depth understanding of these key demographics of your ideal buyers will help you to:
Once you have this knowledge of your target audience, you can confidently begin creating content to guide them through your sales, knowing that it will be relevant, and ultimately move the bottom line for your company.
III. Paid Advertising Campaigns
Look, creating high-quality content is our thing. And we fully believe in the power of content marketing’s ability to bring new leads to anyone’s website.
But, I would be lying if I told you that paid advertising campaigns weren’t essential to any successful digital marketing strategy. Put simply, they are the gasoline for the fire.
7. Create Custom Content – And Actually Convert
Gone are the days where you can just create a Facebook advertising, YouTube ad, or Google AdWords campaign, set it on autopilot, and then just collect the dollars at the end of the rainbow.
Consumers today want custom content. Specifically on the B2B side of things. In fact, 96% of B2B buyers want to interact with custom content before making a purchasing decision.
So, it goes without saying that if you are running a paid advertisement campaigns, you want to focus just as much on the value and quality of your content as you would with an organic search strategy.
This means that you should be doing things like:
Essentially, you want to leave a long lasting positive impression on the people who are clicking on your paid ads. Even if they do not convert, your goal should be to have provided them value, and not left a bad taste in your mouth.
According to recent studies, people are beginning to ignore paid ads far more, and trust them far less. 31% of people in the United States currently use ad blockers, and of the 69% who don’t, 50% reported that online ads bothered them in 2018.
Bottom line, don’t try to blindly sell someone your product or service, build their awareness of your brand, and sell them your brand.
8. Retarget Your Audience – The 8 Touch Point Rule
A study I recently read by DemandMetric found that the average B2B buyer takes eight touchpoints before making a purchasing decision. Consumers on the other hand, take an average of five to seven touchpoints with a brand before making a purchasing decision.
This means that if you are only targeting someone once with your ad, and then giving up, you will almost never see the results you’re looking for from your paid digital marketing campaigns.
The solution? Retarget them.
By now, you should probably know about Facebook pixel, or Google pixels which can be used on your site to store cookies in visitors’ browsers.
This data can then be used in order to run retargeting campaigns. This is not exactly a new digital marketing technique, but it is consistently evolving and growing in efficiency.
When running paid retargeting campaigns, you specifically want to focus on:
There are a few other important techniques that you can use while retargeting your audience, but focusing on these five will point you in the right direction.
One of the best retargeting campaigns I’ve ever seen was ran by Billy Gene. In it, he literally starts off the video by saying, “ I know you’ve seen my other video about my online marketing course, and chose not to click on it.”
He then goes into depth about why you may not have done that, why it’s a mistake, why there’s no pressure for you to join and it can only provide value to you, and what to do next.
Billy Gene does not hide, he does not try to convince you that there’s anything going on other than what is happening: you are being retarget. Brilliant. This is one of the best digital marketing tactics for 2019.
9. Test & Experiment – 1 Small Tweak Could Lead to +50% Conversion Rates
If you’ve spent all the time, money, and effort to develop a highly effective paid digital marketing campaign, then you should spend the additional time it takes to get the absolute most out of it.
Perhaps the best, and most overlooked way to improve your conversion rates on paid advertising campaigns is to constantly tweak them. This is what separates very successful marketers from the rest of the herd.
Just making a slight tweak to something like:
… can have a massive impact on the effectiveness of your paid ad campaigns.
The beauty of it all? You can easily A/B test and split test paid advertising campaigns on all of the major online marketing platforms.
So, you really have no excuse for not getting the most out of your digital marketing strategy.
IV. Social Media Marketing
As some of the stats that we touched on earlier displayed, social media marketing plays a massive role in building a brand. This is why it is an essential part of any successful digital marketing strategy.
But, you need to make sure that you are making the most of your social media marketing efforts in order to see the results you are looking for.
10. Build Brand Awareness – Instead Of Self Promotion
Look, you should be using social media for paid ad campaigns as well. But when it comes to your social media marketing strategy, any organic content you are producing on your profile should not be sales based.
What I mean by this is you do not want to be promoting your brand in a direct way in your social media posts on a regular basis.
But why not?
Well, a study I recently read done by Brand Buddha showed that 45% of people were likely to unfollow brands that posted too much self-promotional content.
So, you should stay away from doing this. On top of that, you still want to maintain a high level of consistency and volume with your social media strategies.
In order to offset the lost posting volume, you will need to begin to create more story-based content. We are all largely visual Learners, and as a result, a recent study showed that 62% of marketers reported successful ROI benchmarks from visual marketing efforts.
So, you want to begin telling the story of your brand on social media in order to build awareness, and develop trust. This eventually drives traffic, building sales. Turn the objective from sales to delivering value. Brand building is one of the unspoken digital marketing practices you must optimize to be successful with your efforts.
11. Work With Influencers
Working with social media influencers is one of the best ways to promote your content and brand.
The reason for this is that these influencers have highly specific audiences that follow them, which trust their judgment and input.
As a result, if you can find the right influencers to work with for your brand that align with your target audience, you can get a massive boost to your online search traffic and brand awareness goals.
The best part about working with influencers is they are usually cheap, extremely hardworking, and really passionate about what they do. If you can find the right influencers to work within your social media marketing strategy, they will be one of the best assets on your team.
12. Build A Community – And They Will Come
While building a community is somewhat of a vague term, there is no denying the positive effects it can have on the bottom line of a company.
As a matter of fact, according to a study done by LabelInsight in 2016, 94% of consumers reported that they were more likely to be loyal to a brand that maintained transparency.
Furthermore, a study done by Contently showed that 53.9% of consumers do not trust branded ads. This means that a vast majority of your branding and community building efforts need to be organic. Social media platforms are the number one place to build an organic community for your brand.
One more stat that should really bring home how important building an audience is for your company, is the fact that over 70% of brand managers reported that building an audience is more important than converting sales.
V. Email Marketing
Brian Dean once reported that every single person on his email list was worth over $12 in Revenue per year for his company.
No, this feature will typically range depending on your industry, what services and products you provide, and how relevant the content is that you are delivering to your audience.
But, the important thing to remember is that every single email address that you generate organically is an open invitation to contact that person in the future. In order to have an effective digital marketing campaign, you need to make the most of this knowledge.
13. Provide Additional Value – Get Contact Information
One of the best ways you can generate organic leads for your email list is by offering additional content on your blog, social media, or paid advertising campaigns.
These include things like:
Basically, these are more in-depth pieces of content that provide additional value to your target audience.
Providing this type of content for your audience serves a few key purposes:
The best part about this type of content is that you can usually take old pieces of content you have already produced, and repurpose them in order to generate emails.
14. Use Video To Increase Open Rates By 70%
One of the biggest problems that email marketers are now facing in 2019 is that people are just sick and tired of receiving emails.
The average American receives over 131 emails a day, over 50% of which is typically spam. This has kind of turned off a lot of people to the idea of email marketing.
But, there are a few quick and easy tips you can use in order to booster open rate, and increase the effectiveness of your email marketing campaigns:
A study done by GetResponce showed that emails which included video generated 96% higher click-through rates.
Email marketing has been shown to return on average a 4,400% ROI. That means if done right, for every $1 you invest in your email marketing campaigns, you could potentially generate $44 of revenue for your company.
15. Focus On Activation, Retention & Revenue
When it comes to email marketing, you want to be focusing on a very specific part of the marketing funnel.
This is for a few key reasons:
So, you want to spend a majority of your time on email marketing improving the relationship it builds with your audience.
Just implementing these few helpful tips in this section can help generate thousands of more dollars in revenue for your company. Do not let email be where a vast majority of your audience slips through the cracks to never demonetized.
Make the most of this valuable channel of content distribution by optimizing your email campaigns, automating them, and segmenting your audience.
How To Learn More About Digital Marketing
For those who are interested in becoming digital marketing gurus, there are many awesome resources out there that can help you bring your game to the next level.
At PoofNewSales, we are proud to say that we work extremely hard in order to deliver the absolute best content out there for our audience. We focus solely on providing you guys with the information and resources you need in order to succeed at online marketing in the digital age.
If you are looking to learn more about how to become a better digital marketer in 2019, we have all the resources you will ever need.
With daily blog and video content, we keep you guys updated with new trends, techniques, tips, and tactics that you can apply quickly and easily and get REAL RESULTS.
You can find all of this information and more in our new Content Marketing School. This is an online university that we have recently created which focuses on educating online marketers with the skills and resources they need to take their game to the next level.
We also provide in-depth, one-on-one consultations for business owners who are looking to grow their business online. As well as comprehensive online marketing courses for entrepreneurs, small business owners, and marketers walking to up their game in 2019.