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11 Tips for Improving Your Organic Search Traffic with Content Marketing

March 1, 2019

Implementing a content marketing strategy is the key to consistently generating organic search traffic.

In 2019, content has become more important than ever. Both B2B and consumers both have strong wants for high quality content before making a decision.

  • 96% of B2B buyers prefer to interact with custom content before making a purchasing decision (DemandGen)
  • 57% of consumers reported making a purchase last year because of brand content (Adobe)

Learning some effective content marketing tactics can help you tremendously.

In this article, I am going to talk about some of the best strategies that Cody and I have learned over the past few years from our own experiences as founders of PoofNewSales and from the experiences of others.

Let’s get into it.

1. Create High Quality Content – Add Value

When it comes to blogging or creating any other type of branded content, the number one thing you need to focus on is quality.

Anyone that tells you otherwise is just lying.

I won’t dive too deep into how to make super high quality blog posts, because I already wrote about it here, but a few easy ways that you can make killer content for your audience are:

Each of these comprehensive guys above will give you plenty of helpful tips for creating the best content in your industry.

To learn even more helpful content marketing skills in one master course, check out Content Marketing School

best-organic search strategies for content marketers

2. Be Honest & Transparent – It Builds Trust

The the next best content marketing tip I can give you in order to improve your organic traffic and your brain trust is to be honest and transparent.

According to a survey done last year by ReachSolutions, 42% of consumers said that they did not trust brands.

However, content helps to bridge this gap, with 61% of online consumers in the U.S. making purchases based off of blog recommendations.

In the B2B world, 71% of buyers visit blogs before making a purchasing decision.

Honesty and transparency with your content helps you to build a bigger and stronger audience by:

  • Reaching a wider audience
  • Targeting your customer’s needs
  • Building brand awareness
  • Demonstrating confidence and skill
  • Building brand trust
  • Showing past results
  • Proving your process
  • Giving your brand a personality
  • Building a brand story

These are all the building blocks of an extremely successful content marketing strategy. People want to interact with brands that they can trust, and that actually deliver value with their content on a consistent basis.

The brands that understand this and put it into action are very successful. Just how successful? Well a study done by SlideShare  revealed that 80% of consumers said authenticity of content had the highest impact on their purchasing decisions in 2018.

3. Understand Your Audience – Supply Their Demand

One of the keys to running a successful content marketing strategy is basing your content around the needs of your audience.

Without this, your marketing dollars are just a ship lost at sea.

In order to produce relevant content for your customers that will build brand awareness, trust and convert them, you need to understand these key elements about your customers:

  • What are they looking for?
  • Where do they hang out online?
  • What is the best type of content to reach them?
  • What are the next steps for them in the buyer’s journey?
  • What questions do they have?

Once you have an understanding of these basic buyer traits, you want to begin building a buyer persona.

I won’t go too deep into how to build a buyer persona in this article, because I already wrote about it here. But what you need to know is that they:

  • Represent your ideal audience segments based on real data
  • Help you come up with content ideas and build funnels
  • Are the basis for your entire content marketing strategy
  • Help you learn more about your audience in the future

As you can see based on this list, buyer personas are extremely important to the success of your content marketing strategy.

I strongly suggest that anyone who has not yet created buyer personas check out this comprehensive guide that I wrote to help you build the best ones.

how to build your organic search traffic with content marketing

4. Make the Your Headlines Count – Boost Clicks By 128%

You would be amazed at just how effective changing up your titles can be for boosting clicks, conversions, and increasing your rankings on Google.

At PoofNewSales, one of the first things we try to focus on helping our clients with is improving their existing pages that are already generating lots of organic traffic, by giving them a little content upgrade.

One of the first things we look to do is optimize their titles, headers, and subheaders throughout their content. This includes existing blogs as well as service and product pages, and landing pages.

Why do we do this? Well, as the title of this section suggest, it boosts your page’s performance by impressive numbers.

For instance:

  • Optimizing your title tags by simply adding brackets has been shown to improve organic search traffic buy 128%
  • Adding more details has been shown to improve clicks by 37% (Ahrefs)
  • Making your headlines with 8 words or more increases click through rates by 23% (OutBrain)

I want to go to into depth about how to optimize your title tags here, because I already wrote about it in this comprehensive guide.

The most important thing is that you pay attention to what good title tags have in common when you are using Google. This includes searching for your competitors, or just making regular searches on a daily basis.

Pro Tip: You want to make sure that you make the best effort to optimize your title tags, and measure the results of the changes on Google Analytics.

5. Put Passion Into Your Content

I’m going to be completely honest with you on this one guys, the only thing that is allowed me to create daily blog content and Cody to create daily video content now for over a year straight is the fact that we are extremely passionate about what we do.

If you are a business owner, or a marketing manager who is representing your brand, you need to find a passion for what you were doing and what value you are bringing to your audience. Then you must translate your passion through your content as a representation of your brand.

This kind of goes along with the tip about authenticity, but it can be brought about in different ways. The importance is to remember where your brand came from, where you want to go, and that the only way to get there is by providing quality and authenticity to your audience.

You also want to be creating content that your audience can get involved in. This can come in the form of:

  • Video series
  • Vlog
  • Online challenges
  • Live streams
  • Webinars
  • Instructional videos
  • Etc…

You can pick from a multitude of different formats, you just want to make sure that the one you pick helps in body the energy and the knowledge you’re trying to bring to your audience.

Learn More: One of the most effective ways to build your brand with passion is to tell a brand story. This guide offers some effective tips for telling your story.

best organic search strategies 2019

6. Create Content Your Audience Can Interact With

One of the largest emerging trends right now in content marketing is creating interactive content.

In fact, research by Inc revealed that 93% of marketers reported that interactive content was somewhat or very effective in 2016.

On top of that, 75% of marketers plan to increase their spending on interactive content in 2019. And 88% of B2B marketing budgets expanded their spending on interactive content in 2018 by 10-30% (DemandGen).

So, we know that marketers love interactive content, but how do consumers feel about it?

Well, I recently read a study done by Zembula, which found that interactive content generates 4-5 times more page views than static content, and also receives about 3x as many conversions.

But this isn’t just for blog and video content, deploying the power of interactive content in your email marketing strategy is also extremely effective. The same study also showed that interactive email content can improve click through rates by up to 400%  

Last but not least, before you get sick of statistics, 69% of consumers also said they were more likely to buy from brands that used personalized and interactive content.

Some basic ways that you can make your content more interactive are:

  • Add online quizzes to your blogs
  • Make infographics
  • Add videos to your blog
  • Use calls to action
  • Link additional content and creative ways
  • Create tools and calculators
  • Make your content more visual

7. Segment Your Audience – Make Custom Content

As custom content begins to become more and more prevalent in the marketplace, the ability to segment your audience will become increasingly more important.

Segmenting your audience allows you to provide high quality content for each one of your buyer personas.

This allows you to plan out your content far in advance, by developing around the needs common problems, questions, interests, and objections of your audience segments.

Some quick tips that can help you easily create effective audience segments are:

  • Create 5 to 6 personas
  • Interview past and existing clients
  • Research your competition
  • Use audience research tools

Segmenting your audience is not only important for producing content that is geared towards improving your organic search, but also with paid ads.

Developing a sales funnel, and guiding your various buyer personas through each of the stages of the buyer’s journey is essential to the effectiveness of your content marketing strategy.

Learn More: Want to learn all the ways that you can research your audience in order to develop the ideal buyer persona? Check out this guide.

how to improve organic search traffic

8. Custom Landing Pages – Improve Your Conversions By 57%

Chances are, by the time you get someone on to your site who is looking to take action and make a purchase, you have either had to spend a lot of time, a lot of money, or both in order to get them there.

With that being said, I think that we can all agree that it is essential to make the most out of your landing pages.

A few content marketing tactics that you can use to improve the results of your landing pages are:

  • Testing and changing titles
  • Implementing testimonials
  • Using video
  • Optimizing sales copy
  • A/B Testing
  • Change Format
  • Try new contact forms

Just how effective is it to optimize your landing pages?

I recently read a study by Marketing Experiments that found that having multiple offers on your landing page can decrease conversion rates by up to 266%.

And this is just one of the dozens of deadly landing page mistakes that companies make on a regular basis.

Learn More: If you want to learn all about how to make the best landing pages for your paid and organic search campaigns, you must read this comprehensive guide I wrote.

9. Optimize Everything – Study For 10,000 Hours

Along the same lines as creating custom landing pages, you want to also be optimizing your content. This can seem like a daunting process, but in the end it is always rewarding.

The most important thing to remember about this content marketing tactic for 2019 is that you are never truly done optimizing your content.

Unless you have literally sealed the number one spot on Google for a specific page and a healthy portion of the keywords you’re trying to rank for with that page, your job is never truly done.

This is why it is absolutely essential that you make upgrading your content and repurposing your content a part of your content marketing strategy.

This can be anything from:

  • Testing titles
  • Optimizing meta descriptions
  • Improving your introz
  • Testing CTAs
  • Improving keyword structure
  • Answering more questions
  • Making old content relevant
  • Etc…

Overall, the best way to get access to this information is to pay attention to your Google Analytics.

I won’t dive too deep into this because I wrote a comprehensive guide about it here, but I do want to take a second to stress some key factors you should be paying attention to in order to properly optimize your content:

  • Click through rate
  • Impressions
  • Time on page
  • Watch time
  • Behavior flow
  • New visitors
  • Return visitors
  • Bounce rate
  • Conversion rates
  • Keywords
  • Search ranking
To learn more about optimizing your content in order to get the best ROI on your content marketing efforts, check out this comprehensive guide.

organic search strategies for 2019

10. Testimonials Improve Conversions By Up To 380%

Yes, you read that header right. A study done by Power Reviews in 2016 revealed that reviews for high-priced products increase conversion rates on landing pages by 380%.

The same study also found that for low price items, this number was still a modest 190% increase in conversions.

Video testimonials have been shown to be even more effective. In fact, according to research done by Boast.io in 2017, video testimonials make website visitors 64% more likely to convert.

So, you want to begin implementing testimonials on to not just your landing pages, or service pages but also into your general content marketing strategy.

Refer to testimonials as part of your brand story. You can even utilize video testimonials and written testimonial content on social media in order to generate chairs, build brand awareness, build brand trust, and generate more website traffic.

11. Be Consistent

It’s only fitting that if we started this blog by talking about quality content that we end it speaking about consistent content.

Consistency is the second pillar love making an effective content marketing strategy. No amount of tactics will allow you to succeed if you are not maintaining consistency throughout your strategy.

This means you must:

  • Build a brand voice that is consistent throughout your content
  • Have consistent messaging
  • Post frequently on social media
  • Always focus on delivering quality

Just to highlight the importance of consistency across all channels of content marketing, I want to share with you two very big mistakes Cody and I made in our journey with consistency.

Mistake #1: Taking A Break

When first made our PoofNewSales site, Cody and I had no idea what we were doing. I quickly caught myself HTML, CSS, and a few of the other server side skills I would need in order to host a website.In our typical Pinky and the Brain style, we began making enough content to take over the world, and started publishing it daily. It wasn’t long before we realize that switching to a WordPress base site would help us save a lot of time in the long run.

So we decided to get it redesigned and switch over to WordPress by working with a developer. By this time we had already been publishing bi-weekly content for about five months.

As a result, our website was doing fairly well, generating about 800 unique visitors per month. However we made the mistake of not publishing content consistently throughout the two-week period that our site was being redesigned.

Believe it or not, once we start a publishing again it took us 4 months 2 catch up to where we were prior to taking our two week break…

Take it from us, save yourself the mental breakdown and just maintain consistency with your content marketing strategy.

Mistake #2: Expecting Our Audience to Wait Up 

Before PoofNewSales ever became a thing, when Cody and I or about 18, we started an Instagram page as a social/marketing experiment. Within nine months, we grew this Instagram account organically from zero to about 70,000 followers, averaging about five to six thousand likes per photo. We had no idea how to monetize this traffic yet, but we knew it was important, and we knew that we were also pretty damn good at it.

But, as our other interests brought us into the online marketing world, we did not have the time to maintain our page or our following.

As a result, when we came back to our page about four months later, we had lost almost 5,000 followers, and when we began posting again our photos were only averaging 1,700 to 2,500 likes per photo and significantly less comments.

You was to say, regardless of what channel you are using to distribute your content, consistency is essential to building your organic search traffic and maintaining an effective digital marketing campaign.

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Implementing What You’ve Learned & Finding More Actionable Tips

Hopefully you have found these 11 content marketing tactics to boost your organic search traffic in 2019 to be very helpful.

If you make an effort to try and apply each one of these to your content marketing strategy, I promise you will see extremely impressive results. The more consistent you are, the more the results will begin to compounded over time.

As long as you understand your audience, provide high-quality content, and maintain a data-driven approach towards all of your content marketing efforts, you will always succeed.

Please leave a comment below if you feel this guide helped you, and be sure to tell us:

  • Which one of these tips do you plan on using first?
  • Which tips have you used, did they help?
  • What else are you looking to learn more about when it comes to online marketing?
  • Do you have any suggestions for a writing style?

Please leave your feedback, we greatly appreciate it, and love engaging in constructive conversations with our audience.  

Content Marketing School

Looking to learn more about content marketing, digital marketing, SEO, blogging, and other online marketing strategies that can help you improve your relationship with your audience and build your brand?

At PoofNewSales, we are dedicated to making sure that our audience has every tool necessary in order to succeed in the modern marketing world.

That is why we launched Content Marketing School. It is a one-stop-shop for everything you need to know in order to be the best content marketer in your industry.

We upload daily video and blog content, along with our Content Marketing Master Class, that can help you take your online marketing game to the next level.

If you want to learn what it takes to become a world-class marketer, visit Content Marketing School and get started for free!

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