Selecting a content marketing agency is not an easy decision. Selecting the best one for your company can be an even more difficult decision for business owners.
You must trust your time, money, and brand in the hands of another company and team, knowing that they will manage your content, SEO, and other online marketing campaigns better than your team.
When it’s time to make a decision, you want to make sure that you are choosing a good content marketing company that can meet your business needs and bring you the results you are looking for.
Over the past few years, we have grown PoofNewSales into one of the most reliable and effective content marketing agencies in the country. In this time, we learned a thing or two about what goes into making truly effective content. We made this guide for you in order to make sure you invest your time and money in a content marketing agency that is worth it.
In this article, we will discuss:
Before we go into detail with each of these categories, let’s first analyze a few things you should keep in mind when choosing a Content Marketing Agency:
How Much Does Content Marketing Cost?
Content marketing costs, which may be a bit on the high side initially can lead to a steady increase in customers and sales over time. Here are some (very general) price ranges for content marketing services:
These figures are based on a Moz survey of 500 SEO specialists, consultants and agencies. The price ranges fluctuate a lot. Your specific business needs will change these numbers a lot, which is why it is very important to get a complete consultation with the agency.
How Quickly Can I Expect Results From My Content Marketing Company?
When it comes to content marketing, a strategy that is focused on long-term success is usually what is going to work out best. Of course, this doesn’t make sense for all companies but as a general rule of thumb, you should allow 3-6 months before expecting to see dramatic changes. Building organic search traffic takes time.
Do the sales increase that you will gain from this partnership outweigh the cost of working with them? This is the best way to figure out if the pricing is worth it to you and something you should pursue. Don’t be afraid to ask a content marketing agency these types of questions, like:
We have more questions to ask a content marketing agency in the hiring process in a section below. After figuring out what your monthly internet marketing budget is, time to search for the right agency fit.
7 Things To Look For In A Good Content Marketing Agency
So, what should you look for in an agency?
You want to keep each of these characteristics in mind when choosing the best content marketing solution for your business:
1. Make Sure They Have A High Quality Website
Any SEO or Content Marketing Agency should have a beautiful website filled with excellent content.
If you go onto their site and it isn’t updated, or they aren’t putting out quality content, those are immediate red flags.
I mean it’s what their business is based off if they aren’t doing it for themselves, why would they do an excellent job for you? It’s like the saying, “Don’t trust the skinny chef”.
2. Look at Their Past Work
The second thing you want to look for on their site is their past work. Ask questions like:
If you cannot find this information on their site, you should contact them in order to ask more about their past work.
If they do not have experience in your exact industry, this shouldn’t make or break because of course a lot of content marketing companies can perform at a high level inside a new industry, but it does add a level of comfort sometimes to see that they’ve worked in your industry before.
3. Organic, Original, Quality Content
Look, we can’t lie to you, the quality of your website content is EVERYTHING. It makes the first impression on any visitor to your site. It is the first impact they have of your brand story.
And I mean everything.
Google has specific algorithms that check and analyze hundreds of factors that go into the rankings of every site on the internet for t heir various keywords and phrases. If you do not work with a company that understands this to the fullest degree, it doesn’t matter how much money you spend on content, it will never go anywhere.
So, you want to be sure that when you do get the chance to see a prospective content marketing agency’s work, that they are producing content that is up to par.
You should look for:
This is also where SEO comes into play.
4. A Solid Understanding of Search Engine Optimization (SEO)
At the end of the day, SEO is a very broad term. It can include things like review generation, fixing broken links, backlink strategy, and hundreds of other techniques.
When it comes to finding the best content marketing company and SEO, there are mainly a few things your want to focus on:
If your content marketing agency can explain each of these things to you in plain English, why they are important to your business, and how they plan to put them to use, you probably have a winner.
It’s not the end of the world if your content marketing company doesn’t fully understand SEO, but then you will have to go through the pains of finding the best SEO company.
Often times, this can lead to confusion between both teams, and really fails to maximize the efficiency of your content marketing.
5. Transparency and Confidence
You want to work with an expert. If the content marketing company that you are considering does not have the pride and the courage to show you what they have done on their site, through their work, you should be weary of them.
On top of this, when you do speak to a representative, you want them to be someone who speaks about results, and what they are going to be able to do for your company.
Because results are what you are paying for. Content marketing experts should be able to guide you completely through the process of how they research and plan out their content, how they produce it, and how they monitor its results in order to understand how it performs.
6. Continually Upgrading Content
Remember earlier when we talked about how long it takes for content marketing campaigns to see results?
Well, let me let you in on a little secret:
Repurposing and upgrading your blog content is the single best way to increase your search traffic and lead generation in just a few weeks.
This is what we at PoofNewSales do for each one of our clients. Even if you do not have existing blog content, you still have a website and pages which could use some sprucing up.
We take the first few days of working with a new client to upgrade all of their top performing pages to take them to the next level with quick and measurable results.
7. Timely and Organized Reporting
Most people don’t classify themselves as nerds, but let’s face it. Anybody that is REALLY into content marketing is a data nerd.
Make sure the company you choose to work with gives you weekly or monthly (at least) reports on how your website is doing. Keep them accountable and have them fill you in on everything they’re doing to help your site and how it’s working.
There’s no magic here, so it’s going to take time, but being able to look back after 6 months and see the exact route your company took to get where it is now, can be an invaluable tool to keep improving your business.
Set up certain goals with your agency to track monthly that you want to know how it’s going. Some key things most businesses will want to track are Website Visitors, Conversion Rate, and Dwell Time.
These are just some examples as every business will have different things they want to focus on. For more about key content marketing KPIs to look for, read this guide.
4 Tips for Selecting the Best Content Marketing Agency
When searching for the best content marketing company for your needs, there are a few helpful tips you can put to use to make sure you make the right choice.
1. Start With Your Inner Circle
Is there anyone you know or trust that is in this line of work? Have any of your business owner friends talked about how much their business has improved since working with the blank and blank company?
When it comes to giving up any sort of control or letting people into your business, the relationship you have with that person or company has to be very strong. That’s why looking towards people you already know or have been referred to you is a solid way to go.
2. Ask For A Sample Post
You want to make sure that whichever content marketing service you choose is the right choice. What better way than asking them for a sample post specifically tailored to your business?
In our experience, almost any agency you ask this will be more than willing to oblige. If they aren’t, this should raise some red flags about working with them. We offer free content marketing consultations for all of our clients to help them understand exactly what to expect from our services.
3. Help Them Understand Your Audience
When it comes time to hire a content marketing agency, you can expect them to have an extensive knowledge of their craft. To some extent, this includes understanding audiences, industries, and competition.
However, no one knows your customers better than you do. By translating this to your content marketing agency, you are leap frogging them to a level of understanding that may have taken them a few weeks to really narrow down and fine tune.
4. Take the Time to Understand Content Marketing
So many people expect content marketing to be the end all be all solution to their client acquisition. And don’t get me wrong, it plays a huge role in all stages of the marketing funnel. BUT, in order to do their best, you need to have realistic expectations from them and understand how their services fits into your existing marketing strategy.
This means that you need to understand the differences of inbound vs. outbound marketing and the balance you should maintain between them. By doing this, you will not only allow your agency to focus on what they are best at, but how to take their product and distribute it to your audience.
Choosing the Right SEO Agency for Your Company
So now you know what to look for when trying to find the content marketing agency that best fits your business.
If you are actively searching for the right company, maybe the Poofnewsales.com team can be of help! Click the button below to schedule your a free consultation.